COMMUNICATION AND AESTHETIC FUNCTIONS OF POSTER IN ARCHITECTURE CITIES

Abstract

Today, the poster is the most sensitive and accentuated form of reaction of contemporary art to the events and moods of the society. At the same time, the content and expressiveness of the poster in urban architecture are an indicator of social relations and a call to overcome critical situations. Carried out in the open space of the city on special installations, facades, roofs, the poster works as an instrument of direct psychological regulation of the population mentality. Understanding the role of the poster as an active information medium has led to the fact that it is “loaded” with functions of the most diverse content, representing the spheres of interests of customers of directed information: trade, services, politics, sports, culture. The posters of commercial advertising that solve the tasks of the exchange processes of the “consumer society” differ in the modern era, and, as a response to the threat of military danger in the world, a political poster depicting the aggressors and portraying the anger and outrage of the peoples, having rendered the highest demand, agitation tension. Hostage to the criminal games of the international mafia. These two thematic areas are characteristic of the poster art of all mankind, including the Middle East, where the passionarity of the Arab world is confronted with the aggression of “civilized” states. The balance of function and artistic principles in the city poster is the object of consideration of this article. At the same time, attention is focused on the social role of communications, the level of professional training of architects and poster designers, and the formation of the artistic image of the city.

Keywords

• poster
• urban architecture
• compositional harmony
• perception psychology