The Use of a Six-Level Model of Business Development in Practice

Abstract

Research background: Globalization processes bring many advantages and disadvantages within the economic, political, social as well as ecological environment. The economic advantages come mainly from the possibility of finding cheaper production inputs, which results in better competitiveness of companies and the supply of goods at lower prices. Purpose of the article: In order to obtain a comprehensive view of the company’s development, it is appropriate to use a model of six levels of company development, which allows for a good structuring of general and specific conditions of company development. Methods: The paper deals with the analysis of individual levels of business development, which are described in more detail in the introduction, which was carried out through a questionnaire, observation, personal interviews, etc. It also contains suggestions for improvements where industrial engineering methods are used. The benefits of the following study may include the analysis of individual levels in practice, the design of the use of a six-level model at various levels of business development, increasing the abilities and skills of individual operators by introducing a substitution matrix that will include individual operators in the cells. Findings & Value added: Another benefit is an increase in motivation for employees, which will affect the work performance and quality of finished products using a new incentive system with various rewards. The information obtained about customers through the implementation of the CRM system provides all the information from the beginning of communication with the customers themselves and improved the clarity of the activities of individual employees.

Keywords

• six-level model
• business development
• globalization
• sustainability