Marketing i Menedžment Innovacij (Dec 2010)
Innovative culture of the organization: essence, structure, approaches to estimation
Abstract
In the article approaches to the determination of essence of the category innovative culture as one of directions of corporate culture of the organization are analysed. Author's determination of essence and maintenance of the category innovative culture of the organization is offered, its primary goals in provision of innovatively favourable climate of the organization are specified.
