Reception of Instagram Followers @komnasperempuan Regarding Campaign Contents #sahkanRUUPKS

Abstract

Gender power imbalances in patriarchal society contribute to rising violence against women, as evident in Komnas Perempuan's annual surge in reported sexual violence cases. This research uses Stuart Hall's encoding-decoding model to analyze how @komnasperempuan's Instagram followers perceive the campaign for Ratification of the Draft Law on the Elimination of Sexual Violence (RUU PKS). Interviews with twelve informants reveal varied interpretations. Two prevalent positions emerge: one strongly supporting RUU PKS ratification and another cautiously endorsing the campaign while doubting the Indonesian House of Representatives' commitment to passing it. Notably, none of the informants oppose the campaign

Keywords

• campaign, Komnas Perempuan, reception analysis, sahkanRUUPKS, sexual violence