IIMB Management Review (Sep 2015)

Corporate identity, customer orientation, and performance of small and medium enterprises: Exploring the linkages

  • Upendra Maurya,
  • Prahlad Mishra,
  • Sandip Anand,
  • Niraj Kumar

DOI
https://doi.org/10.1016/j.iimb.2015.06.007
Journal volume & issue
Vol. 27, no. 3
p. 147

Abstract

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