Signum: Estudos da Linguagem (Dec 2014)
THE (IN)VISIBLE FACE: A THEORETICAL-ANALYTICAL EXERCISE WITH (VERB)VISUAL MATERIALITY IN DISCOURSE ANALYSIS
Abstract
From the analysis of the front cover of the magazine Época – awarded the best Brazilian magazine cover of 2010 by the Associação Nacional dos Editores de Revista (ANER) –, this article aims at a double goal: to propose a reflection on the image status within the Discourse Analysis based on Pêcheux’s theory and to develop an exercise in applying theoretical concepts to the verbal and visual materiality, chiefly those related to the discursive sequences (that we adapt to discursive sections) and to the visual statements. With this goal in mind, we start at a the theoretical level from a conceptual proposition of conceiving of image with grounds on the principles of French Discourse Analysis and at an analytical level from the analysis of strangeness as a clue (as developed by Ernst-Pereira) to problematize the image in its opacity, that is, by means of a game of visibilities and invisibilities formed by the conditions of production of the discourses that materialize in that image. In the present case, given its specificity, we still consider in theoretical and analytical terms reading of the image managed by the verbal dimension.
