ETHNOMEDIA FUNCTIONS IN POLYCULTURAL SOCIETY

Abstract

The article studies the role of modern ethnomedia (other-ethnic media) in the process of rapid and successful integration of immigrants in the target society with the reference to practices in Germany and Russia. The factors contributing to actualization of integrative function by other-ethnic media are highlighted. Ethnomedia content is analyzed as regards its functional purpose. Integrative potential of certain information units on different public spheres - from politics and education to healthcare - as provided by journalists is revealed.

Keywords

• этномедиа
• иноэтнич-ные сми
• функции журналистики
• интегра-тивная функция
• журналистика германии
• журналистика россии
• ethnomedia
• other-ethnic media
• journalism functions
• integrative function
• journalism in germany
• journalism in russia