RESEARCH OF THE FEATURES OF THE ADDRESSEE IMAGE VERBALIZATION IN ENGLISH TOURISM ADVERTISING

Abstract

The paper specifies the addressee image actualization peculiarities in English tourism advertising. The author focuses on the addressee image notion and communication parties’ interaction characteristics. Both explicit and implicit means of the addressee image actualization are investigated. The framing method of analysis is used for modelling the addressee image. As a result of the research the frame model of the addressee image, including the frames “Activity type”, “Budget”, “Family status”, “Activity level” is built. The research results can be used in the courses of communicative linguistics, cognitive linguistics, and linguistics

Keywords

• addressee image, frame, framing analysis method, advertising, tourism