STRATEGI PENGEMBANGAN KOMODITAS STUDI TENTANG BUDAYA EKONOMI DI KALANGAN PENGUSAHA BATIK LAWEYAN

Abstract

BatikisanIndonesiannationalculturethatreceivesrecognitionfromUNESCOasworldculturalheritage.The villageofbatikLaweyanbecamethecenteroftheoldestandtraditionalbatikindustryinIndonesia.BatikLaweyan survivebecauseofitseffortstodevelopasolideconomiccultureandadaptivecharacteristicofvillagecommunities whoworkonroyalbatikLaweyanPajangandasabatikmerchant.

Keywords

• cultural economics
• strategy entrepreneur
• fashion laweyan