Consumer Involvement in the Purchasing Process: Consciousness of the Choice

Abstract

Research purpose. Consumer is becoming demanded one in the purchasing process. Thus, consumer behaviour analyses thinking about his or her involvement in the purchase process could be a solution for marketers. This article concentrates on the consumer’s choice of food products in the purchase process because the author is interested to clarify the connection amongst choice, purchase and wasting of food. The research purpose is to evaluate the consumer’s consciousness in choosing food product in the purchase process.

Keywords

• consumer
• involvement
• purchasing process
• customer
• consciousness
• m310
• m370