Gestión de destinos familiares a través de la gamificación y personalización de viajes en familia en tiempo real

Abstract

This paper presents a digital development designed specifically for family tourism with the creation of applications named Costa Daurada Trip&Kids and Terres de l’Ebre Trip&Kids. Its objectives are: 1) to facilitate, through an intelligent system, family tourism experiences to certain tourist attractions, especially beaches, cultural heritage and wine culture, and 2) to improve the experience of families during the visit to the attractions and increase their loyalty degree. These applications use intelligent systems to suggest to families the experiences that best suit their needs (such as children's age, interests, means of transport, etc.), considering the affluences, booking availability, parking options, opening hours or weather forecast, among others, in real time, of the attractions and their surroundings. The applications use gamification tools to enable the collection of user data, as well as to encourage visits to other areas with less popularity and help alleviate overcrowding in most frequented ones. Finally, indicators for tourism destination managers are generated through monitoring the behaviour of users with the applications.

Keywords

• family tourism
• recommender systems
• gamification
• personalization
• smart destination