Advertising Graphic Design: theoretical and methodological foundations

Abstract

The article deals with the authors theoretical and methodological foundations to the forming of an actual educational discipline «Ad Graphic Design» as integration of graphic design, advertising and marketing. Basic components of the professionalism of a designer in advertising have been selected taking into account the requirements of modern market: graphic design-foundation, sociological and marketing components.

Keywords

• дизайн реклами
• теоретико-методологічні засади
• інтегрована навчальна дисципліна
• базові компоненти професіоналізму дизайнера реклами.