Gestión de precios en un sistema de Revenue Management hotelero en línea

Abstract

The computerization of the Revenue Management (RM) systems in the tourism industry has increased in recent years, as well as their uses in tourism companies. Moreover, these systems turned into the on-line management. Although the hotel sector seems to drive a slower speed of implementation of these systems than other sectors like the aerial or the maritime, the applications of RM applied to the hotel sector tend to fulfill three basic premises, 1) not being standard and with a self-made structure, 2) that can applicable to all kind of hotels and even to other systems of accommodation, and 3) that can be used for the on-line price establishment. Due to this the main aim of this paper is based on developing a system of pricing management that fulfils these basic premises.

Keywords

• Pricning
• Revenue Management
• Yield Management
• Hotel
• On-line
• Price management