Mobike: to what extent dockless design and digital technology impact mobike

Abstract

Now the sharing economy has impacted the entire Chinese market, including car sharing, bicycle sharing, umbrella sharing, and so on. The advent of the Internet era has brought hope to many of these emerging industries, and various digital technologies have provided many companies with the premise of free development. But as far as Mobike shared bikes are concerned, when they are more freely and easy to park, the impact of the dockless design combined with digital technology will be worth pondering. This paper analyzes the dockless design of Mobike, at the same time, it also focuses on the impact of Mobike digital technology (online payment, GPS system, app data). Finally, it proposes a solution for the Chinese-style sharing economy that evolved from dockless and digital. Overall, the dockless design and the Digital technology have a huge impact on Mobike, both positive and negative. Now Mobike has been acquired by Meituan, but I still discuss this article under the original name of Mobike, thinking that it is the first sharing-bicycle brand in the Chinese market, and although it has been acquired, it is still a successful brand.