Marketing Mix Approaches in Educational Services and Public Administration

Abstract

Marketing aims at a permanent research that ultimately leads to the anticipation of market reactions. For any public institution in the education system or public administration, to research the market means to know all the factors that relate to the needs / preferences of the trainees / citizens and how they are satisfied, the factors that accelerate and those who hinder the process of training /Public Administration. The content of the training institutions / public administration as an effective activity must be analyzed in the complex context of social-economic life, starting from its mission to efficiently and rationally fulfill the increasing demands of the trainees / citizens. Public institutions need to be active, creative, and operationally linked to the requirements of meeting established goals.