Economic and Social Changes: Facts, Trends, Forecast (Mar 2019)
On the Transformation of the Models of Interaction between the Authorities, Mass Media and Society in Regional Print Editions
Abstract
The article describes the transformation processes that form the models of information interaction between the authorities, mass media and society in modern Russia. During the Soviet period, the activities of the media in the USSR were determined by the state, which shaped public consciousness in the country with the help of canonical ideological attitudes. By the early 1990s, the model of state domination over society was transformed into a new socio-political state – the domination of society over the state. The transformations also affected the activities of Russian mass media, which made a full turn by the beginning of the 21st century and returned to their original information and communication position. Genetic (state) nature again prevailed in the work of Russian mass media, which determined the formation of a hierarchical model of interaction between the authorities, mass media and society. These processes prove the need for active participation of power structures in the communication and information space of the country, which needs regulation and self-regulation with the help of evidence-based state information policy. We analyze the transformation processes under consideration with the help of several methods: structural and functional analysis, comparative analysis, reconstruction of the addressee of the media text, and some aspects of content analysis. The model of interaction between the authorities and the media affects the formation of the society of small towns, establishment of a positive information field, and identification of the population. We carry out the study on the materials of district newspapers of the Vologda Oblast. Our findings proceeding from the analysis of the current model of information interaction reveal its flaws, which is due to its monologue nature, alleged naturalness of national-civil identification, and creation of the image of the addressee with the identity of naive subject
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