Customer satisfaction with value chain credits of pangasius industry in Vietnam

Abstract

This study assesses customer satisfaction with value chain credits of the pangasius industry in Vietnam using the Servqual model and survey data in 2018. Based on it, some study recommendations related to increasing customer satisfaction are proposed while implementing credit products under the current Vietnamese pangasius value chain. This article aims to assess the satisfaction of customers who are applying for a loan under the value chain credit model for the pangasius industry.