Theoretical foundation of corporate entrepreneurship

Abstract

Corporate entrepreneurship represents a systematic entrepreneurial initiative aiming to revitalize the organization internally through the creation of new business within the existing one, but also the transformation and revitalization of the organization through core values redefinition. The research object is to address and reduce significant research gap regarding definitional and conceptual challenges in distinguishing corporate and independent entrepreneurship. Contemporary studies in the domain of entrepreneurship are evolving towards the analysis of corporate and independent entrepreneurship as two distinct, even though closely related phenomena. Using qualitative research methodology, the manuscript provides thorough insight and elaboration of the conceptual foundation and unique nature of corporate entrepreneurship.

Keywords

• corporate entrepreneurship
• independent entrepreneurship
• grounded theory
• conceptual foundation
• entrepreneurial organizations