On a comparative analysis of internet banking services by the conversion method and the scoring method

Abstract

Aim/purpose – The main aim of this paper is to analyse and compare implementation of two methods of websites assessment: the conversion method and the scoring method. The secondary goal is to identify the best e-banking websites in Poland in 2017 from the point of view of an individual client.

Keywords

• electronic banking
• websites’ evaluation
• scoring method
• conversion method
• website development factors
• o32
• m15