What Does Northern European Travel Means to South Koreans? Focusing on Travel Decision Process

Abstract

The main purpose of this study is to analyze different types of information that may have diverse effects on the travel decision-making process. We collected the most frequently used words related to “Northern European travel” from Korean news sources and blogs, to determine whether there were any systematic differences through network text analysis and CONCOR analysis. We found that Koreans are exposed to words such as “nature” and “cruise activities”, which may lead them to perceive traveling in Northern Europe as a special experience. While political and diplomatic issues are frequently discussed in the news, practical information is discussed in blogs.

Keywords

• Northern Europe travel
• South Korean travelers
• travel information sources
• travel decision process
• network text analysis