Trust and Satisfaction in Online Tourism Consumption

Abstract

Despite its growing importance, there is still a gap in the literature about the motivations and barriers involved in the e-commerce of tourism-related services and products. The central purpose of this study is to evaluate trust and its anteced-ents role in the formation of the intention of purchasing travel products and services on the Internet. Structural equations modeling performed with data from a survey of 292 previous buyers of online tourism products and services was used to test the proposed model. The results point towards significant relationships between trust and the other addressed con-structs, particularly security and satisfaction, most of which were found to significantly influence the intention to purchase tourism-related services or products online.

Keywords

• Confiança. Turismo. Comércio Eletrônico. Intenção de Compra. Comportamento do Consumidor.