Las postales: ¿un instrumento de divulgación del patrimonio arqueológico?

Abstract

This article analyses the archaeological heritage popularisation discourse, mainly in its visual dimension, using postcards as its object of study. The sample analysed is a representative conjunct of postcards from archaeological museums, archaeological sites and interpretation centres in Castilla y León. The principal objective is an evaluation of the kind of archaeological heritage image transmitted by this kind of product. The archaeological discipline has taken little attention on these non-official discourses transmitted by popular culture and souvenir industry objects, although they play an important role in the transmission of particular images about the past

Keywords

• Archaeological heritage
• Discourse analysis
• Popularisation
• Postcards