The Representation of the Moroccan Culture in the Works of Ayoub Normal

Abstract

Ayoub Abid, also known as ‘Normal,’ is a highly esteemed graphic designer, illustrator, and muralist hailing from Agadir, Morocco. His artistic prowess is evident through his distinct style characterized by complimentary colours, intricate compositions, and captivating forms, garnering him a devoted following within the Moroccan art sphere. This study delves into the visual components that contribute to Normal’s widespread appeal, dissecting his visual compositions, analyzing his meticulous colour selections, the deliberate arrangement of forms, and the profound cultural significance embedded in his visual symbolism. By unraveling the nuances of how he articulates his Moroccan heritage through his artwork, a deeper comprehension emerges regarding the resonance his creations hold with the local audience.

Keywords

• visual identity
• moroccan culture
• cultural authenticity
• illustration art