The influential factors in parents’ decision in purchasing toys for children from 3 to 12 years old in Ho Chi Minh City

Abstract

This study aims to explore factors in and the extent of their impact on parents’ decision in purchasing toys for children from 3 to 12 years old in Ho Chi Minh City. Research conducted analysis on 194 observations, the results of research show the influential factors in parents’ decision in purchasing toys for children from 3 to 12 years old including styling code samples, color, quality, price and especially influence linguistic factor of they child’s requirement and developmental stage of the child. From the results of this research, the authors has brought out some of the implications for enterprises producing and trading toys for children in Vietnam to improve the efficiency of their business activities.

Keywords

• đồ chơi trẻ em
• hành vi mua hàng
• các yếu tác động đến quyết định mua.