SPECIAL ISSUE: Anglicisms in Domain-Specific Discourse: Fashion, Leisure and Entertainment

Abstract

Current facts such as globalized markets and internationalization have led to the increasing spread of the English language as the main vehicle of cross-border communication, especially among speakers whose native language is not English. This role of English as a lingua francaof international communication in multilingual contexts has been studied and differently assessed by scholars, who have envisaged, on the one hand, a useful improvement of global understanding by means of a shared code (Seidlhofer, 2011) or, on the other hand, a dangerous reduction of the world’s linguistic diversity (Phillipson, 2008)...

Keywords

• languages for specific purposes
• linguistics
• applied linguistics
• specialised discourse
• discourse studies
• pragmatics