Formation of Directions for Increasing the Investment Attractiveness of Enterprise on the Basis of Methods of Economic-Mathematical Modeling

Abstract

The article is aimed at defining the general directions for increasing the investment attractiveness of a construction enterprise on the basis of the use of economic-mathematical methods that allow taking into account the real state of the enterprise along with the impact of the external environment, and forming the main trends for the short term. On the basis of factor analysis, the main factors of influence on the investment activity of the enterprise are determined. On the grounds of the defined factors, the main directions for increasing the level of investment attractiveness of the enterprise under study are formed. Applying the method of analysis of hierarchies, it is identified that the most appropriate from the point of view of experts is the direction of development of financial intermediation between the bank and its clients. At the same time, this method is the safest, because it does not pose a threat to the growth of the amount of borrowed funds, at the same time, the attractiveness as a potential object of investment increases due to more favorable conditions for the provision of funds from the bank. In addition, in cooperation with banks of the Kharkiv region, an increase in the investment attractiveness of the region is ensured. Investment activity of economic entities is constantly influenced by the changing factors of the external and internal environment, so its research, including by using the methods of economic-mathematical modeling, remains relevant and requires further research in this direction

Keywords

• investments
• investment activity
• investment attractiveness
• factor analysis
• method of hierarchy analysis