La pratique de la transformation digitale dans les PME au Maroc

Abstract

The present paper focuses on the digital transformation of companies and in particular on the practices of digitalization carried out by SMEs in Morocco. The objective is to study, for these SMEs, the stakes, the perspectives, but also the degree of their commitment to the practice of digitalization strategies. This exploratory research, carried out among Moroccan SMEs from different sectors of activity, has shown that the biggest challenges facing Moroccan companies are the human factor, investments and the lack of reference points for such change.

Keywords

• Digital transformation
• SMEs
• digitalisation
• digital marketing