Marketing and Management of European Funds in ROMANIA in the Last 10 Years

Abstract

Through this article we want to highlight the marketing and management of structural funds in Romania, in the last 10 years, through a theoretical approach. European funds, are the financial instruments of the European Union, through which Romania can develop certain domains, being intended for public or private security, thus contributing to its growth, as well as social and cultural. European non-reimbursable funds are not intended to help finance the Member States without reimbursement. They are not regarded as credit and are not interest-bearing. The Structural Funds are the financial instruments through which the European Union provides support to Member States at the structural level. This financial support is intended for less developed regions, and through this article we will try to emphasize the importance of marketing in the management of European funds.

Keywords

• european founds
• development
• program
• economic growth
• financial instruments