BLUE OCEAN STRATEGY FOR ROMANIAN WINE MARKET

Abstract

Is a long history of ferce competition between wine companies, fghting for a better market share, trying to differentiate itself from the rest of frms. In todays overcowed economy, competition results in the appereance of a red ocean, where rivals struggle to capture a return on increasingly limited. Try using new element introduced to provide an easy product to be consumed at any time and does not assume possession of specifc information, so the buying decision should be made easily. The new product will have a fresh taste, refreshing, slightly pungent, like champagne.

Keywords

• strategy, competitiveness, wine market, viticulture.