Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility

• Eva Reinares-Lara,
• Cristina Olarte-Pascual,
• Jorge Pelegrín-Borondo,
• Gwenaëlle Oruezabala

Affiliations

Eva Reinares-Lara

Department of Business Administration, Universidad Rey Juan Carlos, Madrid, Spain

Cristina Olarte-Pascual

Department of Marketing, University of La Rioja, Logroño, Spain

Jorge Pelegrín-Borondo

Department of Marketing, University of La Rioja, Logroño, Spain

Gwenaëlle Oruezabala

Department of International Business, University of Nantes, Nantes, France