Impact of Generative Artificial Intelligence on Footwear Design Concept and Ideation

Abstract

The impact of Generative artificial intelligence (GAI) on footwear design creativity and feasibility was investigated in this study. Using a text-to-image GAI tool called Midjourney, 17 prompts were tested to generate footwear concepts. Ten distinct outcomes were selected from the results and evaluated by seven experts in footwear design. Prompt implementation correlated weakly positively with design creativity and feasibility. A set of prompts in the Japanese style showed significantly higher creativity due to explicit style descriptions. Sharp generative design features had higher creativity but lower feasibility. Concepts generated without subcategories induced lower feasibility and prompt implementation. These findings offer insights into GAI’s role in footwear design innovation.

Keywords

• AI-generated content
• footwear
• design ideation
• expert evaluation