The State of CSR Communication Research: A Summary and Future Direction

Abstract

This article introduces the special issue of Public Relations Journal on corporate social responsibility communication sponsored by the Arthur W. Page Center. Effective CSR communication is built on knowledge of audience interests and expectations, optimal channels of communication, impacts of communication on publics, and ethical practices for communicating information. The article discusses past and current practices of CSR communication as well as future trends for research and communication. It then introduces the four research articles in the issue which address timely and important issues of CSR communication.