ANALYSIS OF THE KUB CHICKEN DEVELOPMENT PROGRAM WITHIN THE FRAMEWORK OF COMMUNITY EMPOWERMENT IN KUPANG REGENCY OF EAST NUSA TENGGARA PROVINCE, INDONESIA

Abstract

This research focuses on the KUB chicken development program within the framework of community empowerment in Kupang Regency. The study was conducted from June 2022 to December 2023 in Kupang Regency, involving 5 livestock groups and 2 villages with a total of 240 selected farmers through a census approach. Data collection utilized questionnaires, interviews, observations, and documentation, and data analysis employed SEM-PLS analysis using SmartPLS 3.0 software. The research findings indicate: 1) Program policies, human resource support, and market support significantly influence behavior change and participation, while livestock production facility support and cultural support do not; cultural support and market support significantly influence program sustainability, whereas program policies and livestock production facility support do not; 2) Behavior change and participation significantly affect program sustainability; 3) Market support significantly influences program sustainability, and program policies, human resource support, livestock production facility support, and cultural support do not significantly influence program sustainability through behavior change and participation.

Keywords

• program
• development
• kub chicken
• empowerment
• kupang regency