COMMUNICATION PERFORMANCE AND ENTREPRENEURIAL BEHAVIOR IN VILLAGE-OWNED ENTERPRISE IN MANAGING VILLAGE ENTERPRISE: A CASE STUDY OF PANGGUNGHARJO VILLAGE OF BANTUL CITY, INDONESIA

Abstract

BUMDes of Desa Panggungharjo (Village-owned enterprise of Panggungharjo Village) has rubbish processing, swadesa (a village-owned department store), tamanu oil processing, and village tourism business units. This research aimed to analyze the communication performance in organizational culture constructed communicatively through organizational practices in BUMDes in managing innovation, management, and strategy of BUMDes Desa Panggungharjo to be a sustainable village enterprise. This study employed qualitative method with constructivist paradigm. Techniques of collecting data used were observation, Focus Group Discussion (FGD) and interview. The result of research showed that members of BUMDes Desa Panggungharjo have communication performance in managing the village enterprise to grow the employees’ loyalty and sense of belonging, to provide policy direction, participative planning, discussion and socialization, and to explore innovation, business development, and promotion.

Keywords

• BUMDes
• communication performance
• organizational culture
• rural entrepreneurship
• sustainable village enterprise