MARKETING ASSESSMENT OF IMAGE RUSSIAN UIF

Abstract

We consider the evaluation of the significance of factors Russian UIF for each group of employees of the company and group perceptions of selected investment firm, and produced ranking image-forming qualities from a list of criteria for evaluation of the image based on the SNW-analysis of the investment company. Due to the fact that the UIF to invest in different sectors - industry, agriculture, etc., this method is recommended for the evaluation of investment placement segment - industry sector.

Keywords

• snw-анализ инвестиционной компании
• uif
• ratings
• snw-analysis of the investment company
• ranking image-forming qualities
• the list of criteria of image evaluation
• evaluation of the significance of image factors
• competitiveness