Diffusion of Mobile Technologies in the Area of Financial and Insurance Activities in Poland

Abstract

The diffusion of innovation in the area of banking and certain financial services is a topic eagerly taken up in empirical research, but in the case of Poland the study of this phenomenon in the area of finance and banking that utilizes the econometric models in question is practically non-existent. This article attempts to fill this research gap to some extent. The main objective of the article is to present a comparative analysis of the rate of mobile technologies diffusion among 3 groups of enterprises in the financial and insurance sectors: banking and lending, insurance and reinsurance, and brokerage and other activities. The occurrence of diffusion of mobile technologies and its rate was studied with the help of a logistic function. Results show that in companies operating in the insurance industry, the phase of rapid growth of mobile innovation diffusion lasted longer than in other groups of enterprises, but the highest dynamics of mobile innovation diffusion in the first phase of this phenomenon was achieved by companies conducting brokerage and other activities.

Keywords

• innovation diffusion
• logistic function
• banking
• insurance
• poland