EDLP and Private Labels: Unes Strategic Levers to Look Forward

Abstract

U2 Supermarket and private label products are the main strategic levers that qualify the development of UNES. U2 is a "countercurrent Supermarket” that combine the Every Day Low Price (EDLP) business model with the offer of a wide range of private label products often subject to innovation in order to satisfy changeable customers’ needs.

Keywords

• supermarkets
• over-supply
• private label
• market-driven management
• temporary store
• global markets
• online sales
• alliances
• global competition