A decisão de internacionalizar

Abstract

Brazilian companies belonging to different lines of business activity have been seeking the foreign market intensely from different ways of admission, from the simplest tone (indirect export) to the most complex one (development of productive unit). Therefore, this paper intends to answer the questions: in which way these important strategic decisions have been taken? Are they founded on methods described in the theory of decision or are they supported only by the entrepreneur’s feeling and vision? For this reason, it has been necessary to know first the themes deciding process and internationalization. Firstly the theories discussed among the academic community related to the subject internationalization and also the researchers’ contributions to theme decision have been studied. Afterwards the deciding process of two companies related to the metallurgical and steel industries, whose products are known in several countries, has been analyzed. To research the deciding process pointing at the international area may redound in a set of useful information to guide the companies interested in this specific type of decision – making.

Keywords

• processo decisório
• teorias de internacionalização
• estratégias de internacionalização.