RESPONSIBLE COMPANY IN RESPONSIBLE SURROUNDING

Abstract

The concept of the Corporate Social Responsibility includes long-time view and it is based on the belief that the social and economic interest could be combined. However, the question is, how should the socially-responsible company behave in the situation where the occasional external expectations it is supposed to meet do not harmonize with the long term goals of the company? One can also ask if a responsible company could have a chance to exist in a irresponsible surrounding? This article contains some reflection on the character of a company environment and its influence on the corporate responsibility. In particular, it discusses the role and influence of the expectations and behaviors of the consumers and the employees on the corporate social responsibility.