PLoS ONE (Jan 2024)

The impact of AR online shopping experience on customer purchase intention: An empirical study based on the TAM model

Chunrong Guo,
Xiaodong Zhang

Affiliations

Chunrong Guo
Xiaodong Zhang

Journal volume & issue: Vol. 19, no. 8

Abstract

No abstracts available.

Published in PLoS ONE

ISSN: 1932-6203 (Online)
Publisher: Public Library of Science (PLoS)
Country of publisher: United States
LCC subjects: Medicine; Science
Website: https://journals.plos.org/plosone/

About the journal