Travessias (Jun 2016)

The construction of sense in advertisements: lecture activities performed with Stricto Sensu post-graduation students

  • Eliza Adriana Sheuer Nantes,
  • Maria Júlia Giraldes

Journal volume & issue
Vol. 10, no. 1
pp. 147 – 168

Abstract

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This work unites the activities performed by the research project “Discursive genres: an investigation of the literacy and multiliteracy of the scholar sphere”, and has as a side view, in this research, to investigate the lecture of stricto sensu post-graduation students, about the textuality criteria present in advertisements. For this, it was carried out a qualitative-interpretative research, through which it was applied the theoretical and practical activities with texts that belong to the advertisement genre. Epistemologically, we anchored a lecture of the Textual Linguistics and Argumentative Semantics data. The results indicate the necessity of a work directed to multiliteracy.

Keywords