The construction of sense in advertisements: lecture activities performed with Stricto Sensu post-graduation students

Abstract

This work unites the activities performed by the research project “Discursive genres: an investigation of the literacy and multiliteracy of the scholar sphere”, and has as a side view, in this research, to investigate the lecture of stricto sensu post-graduation students, about the textuality criteria present in advertisements. For this, it was carried out a qualitative-interpretative research, through which it was applied the theoretical and practical activities with texts that belong to the advertisement genre. Epistemologically, we anchored a lecture of the Textual Linguistics and Argumentative Semantics data. The results indicate the necessity of a work directed to multiliteracy.

Keywords

• ensino. linguística textual
• publicidade.