Towards Linguistic Inclusivity: An Exploration of the Wayfinding System at Stellenbosch University, South Africa

Abstract

Effective wayfinding design should efficiently and accessibly provide navigational tools to its user. These tools are multidimensional and engage a complex network of socio-political, cultural, economic, and linguistic issues. This paper interrogates the wayfinding system on Stellenbosch University’s campus – a space where issues regarding linguistic injustice have been prevalent due to the university’s long history with Afrikaans language and culture. The research considers the theoretical perspectives of wayfinding, linguistic landscaping, and spatial justice. These theories were utilised alongside qualitative data collected through interviews with and questionnaires completed by relevant participants on campus. The results revealed that the user experience of the wayfinding system was lacking in effective and efficient accessibility. It was suggested that an amended wayfinding design – one that took into account the balancing of power relations in the campus space – could contribute towards spatial justice and a more welcoming environment for all.

Keywords

• spatial justice
• wayfinding
• semiotic landscapes
• linguistic landscaping