Sustainable tourism performance based on tourist clusters: Evidence from Madura, Indonesia

Abstract

In recent years, there has been a notable progression in the development of Madura's tourism. In addition to its reputation as a salt-producing island, Madura possesses considerable potential in tourism. Tourism development should be in line with preserving the environment and improving the economy, society, and culture so that the sustainability of a tourist destination is maintained. However, tourism development is carried out partially and is short-term-oriented. The tourism industry must prioritize incorporating sustainability considerations. Performance measurement is needed based on tourist clusters for tourism development to be focused and sustainable. Performance measurement assesses whether sustainable tourism programs have been implemented as they should and what the benefits and impacts are for management and stakeholders. The integrated Importance-Performance Analysis (IPA) and Kano model will be employed to assess sustainable tourism performance by involving environmental, economic, social and cultural indicators. The findings indicate three clusters of tourists achieving the best and worst performance. The third cluster is chosen since most of the tourists are in this cluster. The primary keys of interest encompass local cultural information, job opportunities, tourism promotion, society participation and village tourism.