Journal of Applied Structural Equation Modeling (Jun 2018)

CELEBRITY ENDORSEMENTS IN ORGAN DONATION ADVERTISEMENTS: ALTRUISM AS A MODERATOR

  • Sharifah Nurafizah Syed Annuara,
  • Stephen Laison Sondoh Jr,
  • Andreas Totu,
  • Geoffrey Tanakinjal,
  • Rayner Alfred

DOI
https://doi.org/10.47263/JASEM.2(2)04
Journal volume & issue
Vol. 2, no. 2
pp. 78 – 94

Abstract

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Keywords