La tentación de la imagen: El hipertexto de la Nueva Crónica y Buen Gobierno de Guamán Poma de Ayala en el imaginario gráfico del Perú contemporáneo

Abstract

Guamán Poma de Ayala’s Nueva Corónica y Buen Gobierno, even though unjustly disregarded by its early critics, has had a tremendous influence in Peruvian iconographic culture. From museum pieces and book covers to liquor bottles and bank advertisements, the style of the Nueva Corónica has become common currency in intellectual and public spaces, an immediately recognizable token for the diffuse idea of what is authentically Peruvian. This text sets out to explore the ample world of images explicitly or covertly inspired by Guamán Poma de Ayala’s text and artwork as well as analyze the distinct circumstances in which these processes of intertextuality occur. What elements of Guamán Poma’s images are kept or left out and why? What makes these instances of appropriation differ from each other? Using the intertextual model we set out to analyze the Nueva Corónica’s ever-growing hypertexts, their purpose and their motivations.

Keywords

• Nueva Corónica y Buen Gobierno
• Felipe Guamán Poma de Ayala
• semiotics
• intertextuality
• postcolonial studies
• decoloniality.