Asian Journal of Shipping and Logistics (Jun 2020)
Can rivalling truck companies collaborate? An Indonesian case study
Abstract
Trust is essential to maintaining secure collaboration in an uncertain competitive market environment in Indonesia. However, low levels of trust are proving to be a challenge for rival Indonesian truckload and less-than-truckload companies to establish long-term horizontal collaborations. This paper aims to analyze the role of key enablers in the behavioural aspect of trust development within horizontal collaborations characteristic of a significant section of freight trucking transportation. Authentic industrial data in the form of Indonesian case studies and simulations were utilized to establish whether a partnership can prove successful in a simulation context before the initiation of actual collaboration.