Research on the Path of Digital Innovation Driving the High-quality Development of Qingdao’s Marine Tourism Industry

Abstract

As an important part of tourism, marine tourism must comply with the development requirements of the times and take a high-quality development path. The basic evaluation dimensions of the high-quality development of marine tourism are clarified through literature review, the current situation is analyzed by means of on-the-spot investigation and online text analysis, and the grey relational analysis method is used to understand the influencing factors of the high-quality development of Qingdao's marine tourism industry. The internal mechanism of the high-quality development of tourism is summarized, and on this basis, specific measures for digital innovation to drive industrial structure optimization, product innovation, and service efficiency improvement are put forward.

Keywords

• digital innovation
• marine tourism
• high-quality development
• qingdao