Principes de communication et rôle social du chercheur en matière de transfert de connaissances : une dualité source de questionnements éthiques

Abstract

Because science aims to contribute to the improvement of living conditions and the well-being of the population, researchers have to produce and share knowledge. However, the use of certain potentially more effective strategies raises ethical questions. This article briefly explores these questions by focusing on the duality of the message format and the social role of the researcher.

Keywords

• activism
• scientific communication
• marketing principles
• social role of the researcher
• policy
• knowledge transfer strategies