Фінансово-кредитна діяльність: проблеми теорії та практики (Mar 2019)
MANAGEMENT OF COMPETITIVENESS OF AGRICULTURAL PRODUCTION IN THE CONTEXT OF FINANCIAL ECONOMIC DEVELOPMENT OF UKRAINE
Abstract
It is conducted an analytical estimation of theoretical and methodical principles for determining the competitiveness of agricultural products in this article; it is specified the system of indicators for the assessment of the competitiveness of products; it is determined the indicators that used for controlling the competitiveness of products; it is researched the dynamics of gross domestic product and agricultural production for 2012-2018; it is analyzed the influence of volumes of production of agricultural products on the dynamics of gross domestic product in both the short-term and long-term periods; a correlation field was developed for analyzing the relationship between the agricultural production index and economic growth in the long-term period for 2009-2017; it was established that an increase in the index of agricultural production by 1% will lead to an increase in GDP by 0,18%; The market of poultry production is researched, as one of the key components of agricultural production; it is determined the balance between demand and supply of Ukrainian poultry market, as well as the dynamics of its consumption for 2012-2017; it is calculated the concentration indexes on the market of poultry meat in Ukraine, that made it possible to identify the investigated market as oligopolistic; it is generalized a method of analysis of competitiveness taking into account peculiarities of poultry production; it is grounded the main directions of increasing competitiveness of poultry production in the context of financial and economic development of the industry and economy of Ukraine as a whole; it is revealed that increasing the competitiveness of Ukrainian poultry production should take place due to the growth of its quality; it is generalized indicators of the quality of poultry production; it is proposed the indicator of complex assessment of the quality of poultry products, which allows to account, to make analysis and control of costs to ensure its quality, which will enable to increase the competitiveness of the industry, which in turn will lead to financial and economic growth of the Ukrainian economy.
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