A Discourse of American Ideological Resistance and Visual Rhetoric. Santiago Apostle and Quetzalcoatl In Saltillo Cathedral

Abstract

This work shows the elements and symbols of the mesoamerican indigenous cosmovisions of the Cathedral building in Saltillo, Mexico, as semiotic-visual elements of a discourse of ideological resistance, before european economic, political and cultural dominance in New Spain. It is proposed that the basis of the argumentation of this discourse are visual rhetorical figures distributed throughout the building, that appeal to the reconfiguration of symbols as devices of the memory of culture.

Keywords

• retórica visual
• semiótica
• resistencia
• catedral de saltillo